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"Research Reveals Significant Shifts in the TV Industry"
Understand how our recent research explains how the move to connected TVs influences people’s purchasing decisions. Explore new market opportunities as the latest industry developments has changed consumer behaviour for good.
The television industry has changed considerably since the first set was invented. First, there were black and white programs. Then they appeared in color. More channels were created, and we could watch them round the clock. Now, entertainment is available on-demand as content is streamed to smart devices.
The latest development has changed what we watch, when and how we watch it, and the type of TV we buy. In the first in our series of blogs on the television industry, we looked at these shifts in detail. Now, in this, the second in our series, we’ll discuss the results of new research that shows how the move to connected TVs influences people’s purchasing decisions.
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