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"The Trends Shaping the Smartphone Market: Is There Room for Further Improvement?"

In recent months, several of the world’s leading brands have introduced new smartphones to the market. Yet the difference between their new products and their predecessors is not as striking as it was in the past. Instead, the changes are slight but point to how the smartphone industry could be changing.

The improvements highlight the steps the smartphone industry is taking to try to remain innovative and, most importantly, exciting - all as it is trying to recover from two years of decline. Here I will discuss the emerging trends, including advances in semiconductor technologies and artificial intelligence, also considering the developments that will affect companies in the longer term.

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