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Trends to watch at IFA 2023 and Omdia's 2024 Smartphone Market Outlook

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"Trends to watch at IFA 2023 and Omdia's 2024 Smartphone Market Outlook"

Discover the key technology developments driving the smartphone industry forward, and explore exciting new innovations, as OEMs adapt and transition to more sustainable industry.

The smartphone market has seen a few key developments over the past few years. The technology is well into maturity, with large innovations being few and far between and many OEMs converging their flagship into a similar set of specifications.

The industry has also been under a lot of pressure. Following a boom in demand over pandemic lockdowns, COVID-regulations have squeezed supply lines and inflation has decreased consumer demand.

But there is plenty for the smartphone industry to look forward to, from economic recovery to exciting new technology, and moving towards a clean and safe transition to a more sustainable industry.


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